Search has changed. Some of your audience now asks ChatGPT, Gemini, and Perplexity, while Google answers directly via AI Overview without them needing to click. We make sure your brand gets cited there, while keeping your SEO foundation healthy.
A single focus on SERP ranking position. Rank #1 was assumed to automatically equal traffic and conversions.
Zero-click search and AI Overview dominate. Brand visibility inside AI answers becomes a new layer invisible in ordinary rank reports.
A combination: rank as a health metric, AI visibility, traffic quality, and real conversions. Four layers, one report.
Many businesses think the impact of AI search is still abstract. In reality, visits from AI assistants are already logged neatly in GA4 as referrals. Open Reports → Acquisition → Traffic acquisition, then switch the dimension to Session source / medium. If the numbers are already there, your audience is indeed coming through it.
What we usually find: the volume is still small compared to organic, but the quality is high. Visitors arrive with context and closer to a decision.
| Source / medium | Sessions | Engaged | Conversions |
|---|---|---|---|
| google / organic | 4.812 | 61% | 92 |
| chatgpt.com / referral | 318 | 78% | 14 |
| perplexity.ai / referral | 126 | 74% | 6 |
| gemini.google.com / referral | 97 | 71% | 4 |
| copilot.microsoft.com / referral | 43 | 69% | 2 |
DEI clients get access to AdInsight, our internal dashboard. You don’t have to wait for the end-of-month report to know what’s happening.
| KPI | Starter (/3 mo) | Growth (/3 mo) | Pro (/6 mo) |
|---|---|---|---|
| Rank movement | Up 3–5 positions | Up 5–8 positions/cluster | Top 10 for 60–70% of KWs |
| Traffic growth | +10–15%/mo | +8–12%/mo | +5–10%/mo (quality focus) |
| Non-branded ratio | n/a | +5–10 pts % | +10–15 pts % |
| AI citation rate | n/a | 25% → 35–40% | 25% → 50%+ |
| Conversion rate | n/a | 1.5–2% | 2–3% |
| Index health | ≥90% | ≥90% | ≥90% |